A wish for 2016 – free the noun ‘creatives’ from its misuse of being synonymous with ‘artists.’ Emails referencing creatives vs non-creatives, or even addressed to “To my friends & acquaintances who are non-creatives” – what huh? and I’ve received these from multiple people –  have come across my desk fairly regularly in the last year.

To quote Indigo Montoya, “You keep using that word. I do not think it means what you think it means.”

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